SEO for beginners: how to get your site found on Google
The fundamentals of search engine optimisation that have worked for 20 years and will keep working.
SEO trends come and go, but the basics haven't changed: be useful, be clear, be fast.
1. Answer real questions
Find what people search for in your topic. Write the best answer on the internet for one question per page.
2. Use clear titles
Your page title should say exactly what the page is about, in the words people search with.
3. Structure with headings
Use H2 and H3 headings so both readers and search engines can scan.
4. Make it fast and mobile-friendly
Slow sites lose visitors and rankings.
5. Link your pages together
Point related articles at each other. It helps visitors and search engines understand your site.
6. Earn links
Other sites link to genuinely useful content. Guides, free tools and original data work best.
7. Be patient
SEO takes months. Consistent, honest content always wins in the end.